Product Description

  A pioneer in the field of behavioral finance presents an investment guide based on what  really drives investors  Perfectly timed to give readers a real edge for investing in post-crash markets Author is a leading authority on the theory and application of behavioral finance and a fixture in  The Wall Street Journal and other leading media outlets Poised to become the definitive text on how investors and managers make financial decisions—and how these decisions are reflected in financial markets

What Investors Really Want : Know What Drives Investor Behavior and Make Smarter Financial Decisions