Wednesday, May 23, 2012
Login

Cute B+W Dog Commercial: State Street – Buried Treasure (HQ)

ABSOLUTE AND SMUGGLER GIVE THE DOG A BONE FOR STATE STREET The Brief: Absolute New York’s VFX Supervisor and Lead Flame Artist Dirk Greene and his team’s dogged pursuit of seamless perfection is on display in the latest spot for global investment experts State Street, via The Gate Worldwide. In the charming Buried Treasure, a determined pooch goes to great lengths to please his finicky canine counterpart by bringing her every toy, stuffed animal and ball he can find. It’s not until he digs up her favorite bone that he’s finally able to make her happy. With State Street’s new SPDR (aka Spider), State Street has unleashed a new family of ETFs designed to please even the hardest to please investor. From Absolute’s Dirk Greene: The work requested by the client for this was making sure the dog looked at his best from any angle – no matter where the camera. Some small clean up work where requested meant this was a simple and elegant job for all involved. The Creds: Client: State Street Spots Title: Buried Treasure Air Date: June 2009 Agency: The Gate Worldwide, New York Executive Creative Director/Copywriter: David Bernstein Creative Director/Art Director: Bill Schwab Producer: Bob Samuel Production Company: Smuggler, New York/Los Angeles Directors: The Guard Brothers Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunzman Head of Production: Laura Thoel Producer: Gustav Geldenhuys DP: Joost Van Gelder Production Designer: Laura Pozzaglio VFX


12 Comments

  1. Can someone translate the words to English? My French is very rusty. Very good commercial, well thought out and a real heart tugger. Great work!

  2. Recall and understanding are two different things. Many people recall the “Superbowl cat-herding ad,” but almost no one understands what was being sold.

    Beer frogs: “Bud-weis-er!”

    See the difference now?

  3. The fact that you remember the EDS ad after 6 years speaks volumes to its effectiveness.

  4. I love this commercial and that dog. That terrier is a SUPERSTAR!!!

  5. This is easily the best commercial I have ever seen…

  6. Rosi Golan is the artist of this original piece of music

  7. moron,
    name of tune and performing artist, duh…

  8. Select “more info” under the description, duh!

    Music: Big Foote
    Composer: Darren Solomon

  9. This ad will be around with a different Brand Script for years.

    My suggestion would be: “And you think your girlfiend is a FUSSY BITCH!”

    *Babe, seriously can you just look for the handcuff key now please? I promise I wasn’t talking about you.

  10. what is the name of this song and artist???

  11. “State Street” is only mentioned twice and appears in graphic text only at the end.

    The first two times I saw this ad, I thought it was for an antianxiety drug or just a nice of expression of love.

    Unfortunately, much like the famous “cat wrangling” ad for EDS that first ran during the 2005 Superbowl halftime, this ad does nothing to edify the clients products and services nor to promote the brand cache; unless B&W stylized canine romance is part of SSGA’s repetoire.

  12. Adorable